R-ESTART

Real change
starts early.

THE R‑ESTART BUSINESS PLATFORM

R‑ESTART Business allows specific commercial users to create and publish content directly to their account on the R‑ESTART social network.

Access is restricted to age-appropriate commercial users with strict rules governing permitted industries. Influencers and content creators are not permitted on R‑ESTART.

It is dedicated exclusively to content creation and publishing. All interaction and engagement remain within the R‑ESTART app.

Only Business accounts are allowed to publish commercial content on R‑ESTART.

FEATURES

All Business accounts include

  • ✓Real, participating audience
  • ✓Create & publish promotional content
  • ✓No algorithms controlling visibility
  • ✓Public follower & following count
  • ✓Display promotional content on profile
  • ✓Add custom URLs to posts & profile
  • ✓Create short-form video content
  • ✓Dedicated Business account icons

THE R‑ESTART BUSINESS MODEL

R‑ESTART Business follows the same subscription model as R‑ESET, with pricing that scales with follower count and the same approach of reversing the roles in social media and not treating the younger user as the product.

R‑ESTART does not rely on advertising or personal data. Content, including from commercial users, is not targeted or artificially prioritised, and there is no platform-level influence over how it is delivered or experienced.

Built on the core principles of R‑ESET, it prioritises the privacy, protection, and participation of young people. It supports appropriate, responsible connections, where safety and well-being take priority over reach and growth.

R‑ESTART is the responsible and safer alternative, not the ‘safe enough’ model for young people on social media.

A Business account is required for specific age-appropriate brands, businesses, governments, official organisations, and selected recognised public figures or celebrities using the platform for any public, commercial, promotional, or official purpose.

Participation is restricted to industries and users whose presence and content are suitable within an age-appropriate and responsible environment. Influencers and content creators are not permitted on R‑ESTART.

Only Business accounts are allowed to publish public, commercial, promotional, or official content on R‑ESTART.

R‑ESTART is a completely separate platform from R‑ESET. Each requires its own Business account and subscription.

Click here for more details in our Terms and Conditions.

R‑ESTART is built around the unique needs of young people, with a completely separate under-18 platform, instead of leaving them inside the same commercially-driven environment as adults. R‑ESTART is designed for the safety, well-being, and responsible use of a younger audience, rather than engagement-driven incentives or maximising profits.

All accounts are created and actively overseen by a responsible adult, ensuring ongoing guidance, support, and accountability are built directly into the platform.

R‑ESTART puts the younger users, and the adults responsible for them, back in control and avoids features designed to be addictive, drive excessive use, and encourage toxic engagement. What they see is shaped by who they choose to connect with and the content they actively discover, not by algorithms or platform interference.

Content is moderated automatically before publication. Additional oversight comes through reporting by users and responsible adults, supported by clear legal requirements and a binding Code of Conduct, helping ensure standards are applied consistently.

Commercial participation is heavily restricted, with strict limits on age-appropriate industries and content. Influencers and content creators are not permitted on R‑ESTART, helping reduce influencer culture and excessive or unregulated influence on young people.

The pay-to-join model helps create a community of real, accountable users. Payment at sign-up helps deter misuse, including fake accounts and adults posing as younger users.

R‑ESTART does not track behaviour, engagement, or activity to measure performance, so traditional metrics are not available.

On R‑ESTART, the focus is on whether content is appropriate, responsible, and aligned with the expectations of an under-18 environment, rather than on the performance of reach or engagement metrics.

A Business account requires an active, appropriate subscription at all times to create, publish, or repost content, and to update your profile on the R‑ESTART app or the R‑ESTART Business platform.

If you do not have an active subscription, or your follower count exceeds the limit of your current subscription, your account will become Limited.

While Limited, you can still access your account, but you cannot create, publish, or repost content, or update your profile.

Full functionality is restored once you purchase or upgrade your subscription.

Click here for more details in our Terms and Conditions.

You can purchase, upgrade, downgrade, or cancel your subscription at any time through the R‑ESTART Business platform.

Your subscription must remain active and appropriate for your follower count at all times; otherwise, your account will become Limited.

Business accounts cannot be converted into personal accounts, and personal accounts cannot be converted into Business accounts.

If you require a different account type, you will need to create a new account and pay the applicable joining fee. Usernames, followers, content, and account activity cannot be transferred between accounts.